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When I first began working for myself, the messages I heard from clients were "Why is marketing so complicated?" and "Why is it so expensive!?". Sound familiar? They were overwhelmed. They knew marketing is a full-time job and that it's vital, but they didn't start a business to spend all their time on it. They started a business to focus on their dream, their passion, their ikigai!
I get it. I started Ikigai Girl Studio to follow mine — marketing! I love it so much, I've dedicated my career to it. I've spent 25 years helping business owners grow their brand visibility, boost engagement and increase profits. One client went from barely covering rent at $300 per week, to $1200 weekly in a few short months simply by allowing me to grow their instagram and put the right content in front of the right customers with a smart strategy.
Check out my tailored packages below and please contact me if you would like to explore the options for your brand.
GETTING STARTED
Let's start with the basics. The perfect packages to choose when you're starting your venture, need a basic solution and are budget conscious.
Branding Kickstart
500$Perfection for startups who don't have a brand identity or businesses looking for a simple refresh- Initial meeting in person or online to discuss your business
- Simple, professional logo design, 2 rounds of changes incl
- Mini brand style guide (incl colours, fonts and guide)
- Social media profile image and banner design or icons
Social Media Setup
99$Perfection for business with established branding now needing social media accounts- Setup of 1 primary social media account
- Extra accounts can be added for $50
- Optimised bio and clickable links
- Profile image and cover photo setup
- Story highlight covers or icons
- Banner image if necessary (Facebook, LinkedIn)
- 3 branded introductory posts to launch the account
SOCIAL MEDIA MARKETING
If you know you need to invest in Social Media Marketing but are on a tight budget, these packages are perfect for business owners confident in capturing their own video and images.
Social Media Management - Starter
149$Every monthPerfection for growing, budget-conscious brands who need a standout online presence and are comfortable supplying their own photos and videos.- Initial 1 hour strategy session to discuss requirements
- Weekly branded content creation and scheduling
- 1 reel or static post per week
- Copywriting, captions and hashtags included
- Recommendations on tasks you can perform weekly to grow
- Quick monthly check-in (15 mins) from Month 2
- GET $100 OFF a Branding Kickstart package when you sign up!
- OR GET $50 OFF a Social Media Setup package for signing up!
Social Media Management - Standard
299$Every monthPerfection for growing, budget-conscious brands who need a standout online presence and are comfortable supplying their own photos and videos.- Initial 1 hour strategy session to discuss requirements
- Weekly branded content creation and scheduling
- 1 reel + 1 static post per week
- Branded templates for consistency throughout your account
- Quick monthly check-ins (30 mins) from Month 2
- GET $100 OFF a Branding Kickstart package when you sign up!
- OR GET $50 OFF a Social Media Setup package for signing up!
Social Media Management - Professional
599$Every monthPerfection for growing, budget-conscious brands who need a standout online presence and are comfortable supplying their own photos and videos.- Initial 1 hour strategy session to discuss requirements
- Weekly branded content creation and scheduling
- 2 reels + 1 static post per week
- Branded templates to suit your branding
- Monthly branding report with a focus on aesthetics
- Monthly checkins (1 hour) from Month 2
- FREE Social Media Setup OR Content Capture package included!
Social Media Management - Premium
749$Every monthPerfection for growing, budget-conscious brands who need a standout online presence and are comfortable supplying their own photos and videos.- Initial 1 hour strategy session to discuss requirements
- Weekly branded content creation and scheduling
- 3 reels + 1 static post per week
- In-depth research for captions and content ideas
- Branded templates to suit your aesthetic
- Monthly branding report with recommendation for changes
- Monthly checkins (1 hour) from Month 2
- FREE Social Media Setup AND Content Capture included!
- PLUS Branding Kickstart package for $50 when 3 mths prepaid!
ADD-ON PACKAGES
Need some extra help? Easy! I've put together these add-ons that add a little spice to your marketing efforts. Some plans even offer at a discounted rate or include them for FREE!
Email Marketing Package Add-on
99$Every monthPerfection for businesses who would like to combine the power of email marketing and social media strategy- Monthly creation and scheduling of 1 branded email campaign
- Templates + content aligned with your social media strategy
- Subscriber list management keeping your list clean
- Reporting so you know how your emails are performing
- No mailing list? No worries! I'll build a list for you.
- Increase your campaign frequency by 1 every month for $50
Content Capture Coaching Add-On
99$Perfection for business owners looking for guidance on providing their own polished videos and imagery to use on social media- A 1-1.5 hour, tutorial (in-person if local or remotely)
- Guidance on what kind of content works best for your brand
- Tips for using your phone to take video/photos effectively
- Advice on what kind of spontaneous content would work best
- A quick guide for reference when taking content in future
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