"Ikigai" is a Japanese concept that translates to "reason for being" and is the magical culmination of your passions, talents and the world's needs.

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Hi, I'm Fiona! I'm a 45 year old (young!) professional living in Sydney with my incredible partner and our dogson Henry. I'm a university-qualified graphic designer of 25 years, I LOVE what I do because I'm given the daily opportunity to be creative! Who am I? Let's see. I've always just been myself and haven't seen the need to 'fit in' with everyone else. If you believe in astrology I'm a true Aquarian, if you think the Meyer Briggs Type Indicator (MBTI) has it right, I'm a real ENFPa. If you don't believe in any of that you could say that I'm eccentric, empathetic and philanthropic.

Okay, but who am I really? I love roller skating, I love my little rescue dog Henry, I love Disney, I wish I could shop in the kids section of clothing stores (but alas, I have curves), I'm curious about people, what they do, why they do it and what they think and feel. I'm a hopeless romantic, a certified graphic designer, a self-professed word-smith, a qualified TEFL English teacher, and overall I'm motivated by my life's purpose, not by my bank account balance.

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Ikigai Girl Studio came about after my fifth trip to Japan in 2024. It was as if my soul aligned with my heart and head, and I knew it was time to work on projects that resonate with my ikigai. It was then that Ikigai Girl Studio was born.​​