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A glimpse into 25 years of creative direction and design across a wide range of industries.
Each project was independently managed from concept to completion and represents some of the most incredible clients I've had the privilege to work with.
If you're interested in working with me on a creative project, send me a little love note, here.
PODCAST BRANDING
Matrescence At Work
We delivered a fresh, exciting and complete branding solution for a new podcast launching in 2025, Matrescence At Work. Created by Deborah Graham, the podcast explores the challenges and triumphs associated with one of the biggest stages in a woman's life.
INSTAX INSTANT MARKETING
Dog Lovers Festival
I designed six pawsitively fun Instax templates for the Sydney Dog Lovers Festival, combining original paw print illustrations with essential branding. I offer instax instant marketing services for all kinds of events – from weddings and birthdays to corporate functions. Contact me here if you would like some instant marketing magic at your next event!
SOCIAL MEDIA MANAGEMENT
Tribal Habits
Creation and management of LinkedIn content for an Australian learning management platform, focusing on strategic copywriting and on-brand design, customer success stories and practical use cases. Developed thought-leadership articles and ghostwriting pieces for colleagues and management.
SOCIAL MEDIA MANAGEMENT
Cheaper Than Vinny's Vintage
Oversaw brand voice, visual identity, and customer experience both online and in-store. Managed social media content, campaign strategy, and operations to highlight the store’s unique positioning, drive foot traffic, and foster local engagement. (Account managed until 05/09/2025)
FAIR USE POLICY DESIGN
Infocouncil Pty Ltd
Adhering to corporate branding and style guides, a re-design of the Infocouncil Fair Use Policy was built around the existing Word document to ensure brand recognition and the highlight the achievement of an important company milestone.
EDM DESIGN
Infocouncil Pty Ltd
Campaign development, coordination and design of Infocouncil’s annual User Forum. This is a “last call” EDM for RSVPs, ensuring alignment with brand guidelines developed in collaboration with the GM and SM. This email concluded a multi-phase campaign I led and coordinated.
SOCIAL MEDIA MANAGEMENT
Infocouncil Pty Ltd
Created LinkedIn content for Infocouncil, a software organisation supporting local government. I combined strategic copywriting with on-brand content to showcase product benefits, highlight customer outcomes and demonstrate key use cases, strengthening brand presence and engagement.
WEBSITE DESIGN
Infocouncil Pty Ltd
Designed and delivered a modern website in 2022 using the organisation’s existing brand colours and preferred imagery style using a refreshed, contemporary layout. Introduced new functionality such as booking forms and a blog to enhance customer engagement and improve user experience.
EDM DESIGN
Infocouncil Pty Ltd
This was one in a six-part EDM campaign targeting councils that hadn’t booked training in the past year. Each email featured unique graphics and messaging to drive engagement while adhering to brand guidelines I established. The campaign had a high open rate of 41% and achieved a 40% increase in training uptake for the year overall.
SLIDESHOW PRESENTATION
Infocouncil Pty Ltd
The creation of a branded Powerpoint template and it's application to corporate presentations for Infocouncil was essential to extend brand awareness into all conferences and tender processes.
ADVERTISEMENT DESIGN
Neurodiverse Playhouse
A set of advertisements for print and digital use, designed for Neurodiverse Playhouse, a child-focused business offering therapy for neurodivergent children. The designs use the brand’s vibrant colour palette and friendly tone to clearly communicate services, events and booking details.
SOCIAL MEDIA MANAGEMENT
Happy Henry The Maltese
The cutest maltese dog online. Professional napper, serial snuggler, part-time rebel, full-time good boy. Handing out a daily dose of fluff, sass, and seratonin with his stepbrother side-kick Dolphie. Go see Henry serving looks, zoomies, and main-character energy below (and follow!)
LOGO DESIGN
COS restaurant, Adelaide
This logo design from the vault, was completed just after I graduated from university. The resturant is no longer is operation, but if you speak to someone in Adelaide who may have frequented the area, you'll hear about COS. Drawing on a crisp green to represent cos lettuce, the simplicity and bright nature of the logo still resonates today.
